![]() ![]() It’s McLoughlin’s friendship with Kjellberg, and people wanting him to speak out about the latter’s numerous controversies, that he’s referring to. I would not be able to upload content every day because you just can't keep up with that sort of pressure all the time.” But I can't take all that praise and think that it's 100 percent fact, the same way I can't take all the negative things and think it's 100 percent fact. It's great to have praise and that people enjoy what I do. I was being questioned intellectually for the first time. “For me, with all of the controversy stuff that was going on years ago, I just didn't know how to navigate it. And whenever that happens, which inevitably it does - everybody gets tested at some point - then you're just gonna fall harder. And he's so caring and good and kind.’ I tried to be, but at the same time, it's kind of like you're building me up to fail at some point. Everyone's like, ‘Oh, he's so unproblematic and scandal-free and positive all the time. “Having so many people say nice things all the time puts way too much pressure on a person. For McLoughlin, the expectation set by fans feels like it’s impossible to achieve and maintain. But, while fatigue due to busy upload schedules and maintaining parasocial relationships is more openly talked about now, what’s still ignored is the effect that being praised constantly can have on creators. McLoughlin used to put out two videos a day to try and keep up with the YouTube algorithm, one that infamously has always favoured creators who post consistently. Then I hit the ground running with that and worked so much harder at it than I had been before.”īut, as many YouTubers know, working harder can lead to burnout. And I know that if he thinks it's good, then it must be something worth pursuing. The shout-out from him led to a shift in McLoughlin’s attitude. McLoughlin started on YouTube in very late 2012, around the time that PewDiePie, real name Felix Kjellberg, was seeing huge growth with his let’s play content. Going back to the beginning, one of the biggest YouTubers to come out of the platform’s early days is PewDiePie, who gave McLoughlin's channel a boost when he was just starting out. Whether anyone cares about that train or not is a different story, but it's going to pull into the station eventually.” ![]() It feels like a train that nothing is really stopping at this point. I don't have to try to struggle to live in the meta-universe. I have enough trouble living in the real universe. Listening to people talk about NFTs and crypto and the metaverse is so exhausting. ![]()
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